AI for sales professionals

Maximize your sales performance: AI at the service of sales

Training objective

This training is designed to equip sales professionals with practical skills in generative AI tools (such as ChatGPT, MS Copilot) to optimize prospecting, personalize client interactions, and automate the tracking of sales opportunities. Over the course of one day, participants will learn to integrate AI into their sales processes to enhance efficiency, anticipate client needs, and maximize conversion rates.

Daily program

INTRODUCTION
The impact of AI on sales functions
Presentation: Overview of major advancements in sales practices enabled by AI and opportunities to personalize interactions with prospects and clients.

Case Studies: Examples of sales professionals who have transformed their sales processes using AI to boost results.

Interactive Discussion: Identifying participants' expectations and specific objectives regarding sales optimization.
MODULE 1
Understanding AI in the sales context of my company
Exploration: Applications of AI to automate prospecting, qualify leads, and monitor sales opportunities in real-time.

Explanation: The importance of training all sales teams in AI usage to ensure a uniform approach and optimize each salesperson's productivity.

Practical Example: Using ChatGPT to create personalized sales scripts tailored to specific client needs.
MODULE 2
Developing a growth mindset and innovation in sales
Adoption: Proactively integrating AI into daily sales processes, transforming client interactions into opportunities for loyalty and growth.

Change Management: Strategies for training sales teams in AI tools to ensure gradual adoption of new practices.

Individual Coaching: Personalized advice to adapt sales techniques based on each sector's needs and sales objectives.
MODULE 3
The art of effective prompting in sales
Utilization: Employing ChatGPT to automate meeting preparations, personalize responses to objections, and create automated client follow-ups.

Practical Exercise: Crafting optimized prompts to effectively and specifically address client and prospect objections.

Workshop: Developing a client follow-up strategy using real-time data to maximize conversion opportunities.
MODULE 4
Overview of the best tools and resources for sales professionals
Presentation: Showcasing top-performing AI tools for sales tracking, including MS Copilot for analyzing individual performances and managing leads.

Discussion: Exploring AI solutions for predicting sales trends, managing customer relationships, and optimizing sales strategies.
MODULE 5
Daily use of AI in my sales role
Automation: Streamlining sales processes with ChatGPT and MS Copilot to enhance productivity and focus on high-value tasks.

Practical Case: Automating the preparation of a sales proposal tailored to a specific client segment.
MODULE 6
Security, ethics, and limitations of AI in sales
Identification: Recognizing risks associated with AI in sales, particularly regarding data privacy, ethical considerations, and maintaining authentic client relationships.

Collaborative Workshop: Developing best practices and ethical guidelines for using AI in sales processes.
BONUS

5 Advanced techniques to maximize your sales impact with AI
CONCLUSION
Conclusion, action plan, and gift
Personalized Action Plan: Designed for each participant to integrate AI into their sales practices effectively.

Practical Guide: Collection of prompts and strategies to enhance the use of ChatGPT in sales contexts.

Special Gift: AI toolkit for sales professionals (templates, checklists, and resources).
FINAL
Evaluation and feedback
Interactive Questionnaire: Assessing the skills developed and measuring participant satisfaction.

Feedback Workshop: Sharing best practices and strategies for integrating AI into sales processes.

Methodology

Participatory method

Interactive workshops, practical exercises based on real sales situations, and illustrative case studies.

Personalized Support

Coaching during the training to assist sales professionals in implementing AI into their daily sales strategies.

Post-training follow-up

Optional Access: To four online update sessions to reinforce acquired skills and discover the latest AI innovations in the sales sector.

Individual Coaching Sessions: Available upon request for personalized follow-up, ensuring successful application of AI in sales processes.

Now it's your turn!

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